Europa Experience
EUROPA EXPERIENCE is the place where to discover Europe and the European Parliament by offering a comprehensive experience for each and every one with a truly living and lively space, in the heart of Rome.
Client
European Parliament
Year
2023
Type
Visual Design
Context
EUROPA EXPERIENCE are multimedia spaces around Europe with interactive tools that offer you direct and fascinating insight into how we work together at the European level to tackle today’s most important challenges.
The Europa Experience in Rome is dedicated to David Sassoli. The former President of the European Parliament passed away on January 11th 2022. A Member of the European Parliament since 2009, he was elected President in July 2019 for the first half of the legislature.
Design Process
I managed the communication campaign for the new Europa Experience museum in Rome, aiming to promote it as an immersive and innovative learning experience. The key objectives included:
Providing in-depth knowledge at the citizens' doorstep
Stimulating curiosity, emotion, and creativity of visitors
Encouraging visitors to share their experience on social media
The communication strategy primarily targeted:
Youth aged 16-34
Tourists
Artists and influencers
Social media played a crucial role in promoting the museum's opening. Various displays and advertising posters have been placed in the city, especially in airports, underground stations and on local and touristic buses.
Additionally, I designed an augmented reality filter using Spark AR Studio software. A postcard capable of interacting with the AR filter was created to prompt visitors to share content on social media.
Results
The exhibition space in Rome was inaugurated on February 17, 2023. The opening ceremony featured speeches by notable figures, including the President of the European Parliament, Roberta Metsola, Foreign Minister Antonio Tajani, European Economy Commissioner Paolo Gentiloni, Minister for European Affairs, the South, Cohesion Policies and the PNRR Raffaele Fitto, Mayor of Rome Roberto Gualtieri, and ESA astronaut and commander of the International Space Station Samantha Cristoforetti.