Hello! I'm Federico, a UX/UI Designer with a strong focus on designing scalable digital products and shaping meaningful user experiences.

I currently work at Publicis Sapient, where for the past year and a half I’ve been contributing to the evolution of FIFA.com, helping design a global digital ecosystem used by millions of users. Within Sapient, I’ve also worked on projects for clients like Schindler and TIM, gaining experience across different industries and adapting design approaches to diverse business and user needs.

This path has strengthened my ability to work across complex systems, collaborate with cross-functional teams, and contribute to design systems and product decisions with a strategic mindset.

I’m driven by curiosity and a continuous desire to evolve my craft. I actively explore the potential of artificial intelligence in design, from generative visuals and video (as Creative Partner at Flora Fauna AI) to more technical experimentation with new workflows and tools like Claude Code, embracing emerging practices such as vibe coding.

I’m particularly interested in roles where I can have an impact beyond execution, contributing to product vision, improving processes, and using design as a strategic lever to create value for both users and businesses.